Part II to my Mobile Website entries.
A lot of people are asking me if it is worth it for them to really create something for mobile users, and the first question is.
How many mobile visitors are you getting a month?
I usually get a dumbfounded stare or silence. Before you even think about going mobile, you should think if there is audience on your website that is even in need of a mobile version. If you have an interactive website, with lots of traffic, then it is always a good suggestion. However, what about information business websites. Do you need a business mobile website? One that mainly shows services, about your company, etc. This question is answered by your traffic.
Traffic is easily monitored by Google Analytics, if you haven’t setup Google Analytics, you really should install it. If you need help, Contact Guavaworks and we will install it for you. Once you are in your Google Analytics account, click on Visitors, and then click on “Browser Capabilities”, I recommend then clicking on “Operating Systems” this will give you a good idea of what kind of computers the visitors to your website have, and in this list will also be iPhone, iPad, Android, etc.
Another option would be to click on “Browsers and OS”, this will give you a better glance of actual browsers within the operating system. For example someone using Microsoft Windows as an Operating System, might be using Microsoft Internet Explorer, Google Chrome, or Mozilla Firefox. For the most part anyone on an iPhone, iPad, or iPod will be using the Safari browser that is built into all iOS devices.
I see how many mobile visitors I have, So what now?
Look at your analytics, is more then 5-10% of your traffic coming from mobile devices? Remember to total both Android, and any iOS (Apple mobile) product. If this is the case, I would highly recommend moving with a mobile website. If you are having a hard time figuring out what kind fo mobile site, check out my Part I on Mobile Websites. I suggest a few methods of mobile websites, choose the one that works best for your business.
Part III - In part III of my mobile website breakdown, I will talk about e-commerce / shopping carts – is it worth it for a mobile website?